The first AI-native cabinet design tool.

Built by a builder. For the top tier of custom dealers.

Joseph Hogan · Seed · 2026
joseph@nrbuilding.com

I no longer use it.

After 20 years.

“I have more than 20 years of experience with 2020 Design and previously used it exclusively. I no longer use it for my design work. It’s not as customizable as I tend to need, and it requires a lot of manual manipulation. Quality renderings are extremely time-consuming.”
Lead designer, top-tier U.S. custom cabinet manufacturer

Color change to one cabinet? Delete and redraw.

Two finishes in one design? Duplicate the entire catalog.

Client proposal? Export each page, assemble the PDF by hand.

The product

Designers love designing. They hate everything else.

NewDesign gives them back the canvas. Sketch a kitchen on the iPad and get a real proposal out — instead of fighting 2020 the rest of the day.

01 / Sketch to layout

Draw the room. The system builds the layout.

Freehand on iPad or web. Manufacturer-aware cabinet placement, not a blank CAD file.

02 / Live manufacturer switching

Same design, any cabinet line.

Change the line mid-job. Intelligent fallback when a modification doesn’t exist in the new catalog.

03 / One-click branded proposals

Layout, elevations, renderings, pricing, spec page.

Fully branded to the dealer. One tap. PDF or a shareable link.

04 / Cloud rendering

Photoreal in minutes, not hours.

Clients view, comment, and request changes on a live link.

Why now

Three capabilities that didn’t exist when the incumbents were last designed.

01

PDFs become catalogs in days, not months.

Manufacturer spec sheets become structured catalog data. The integration that used to take six months now takes a week.

02

A sketch becomes a CAD layout.

Designers draw the way they always have. The software handles the math.

03

Designers talk. The tool responds.

“Change the island to white oak and move the range to the back wall.” Natural language instead of forty clicks.

Founder

I still run a cabinet dealership. I still build houses.

I’m Joseph Hogan. Fifteen years as a custom home builder in St. Augustine, Florida — and I operate a cabinet dealership. I know what 2020 and ProKitchen feel like at 9 p.m. when the client wants a second finish on one run and the proposal is due in the morning.

NewDesign is the software I wish we had. Pencil-simple on the surface. Intelligence underneath. Pre-product today. First live demo targeted at KBIS 2027.

Dealer pilot

Google two local dealers. Ask what they use. Then ask if they like it.

If you design custom kitchens for a living, we want you on the first list.

Goes straight to Joseph. No newsletter, no drip.

Investors

Raising a $3.5M seed. Pre-product. 18-month runway. MVP in 12 months, public launch targeted at KBIS 2027.

Fifteen minutes is the ask. Deck on request.

joseph@nrbuilding.com
904.626.8336
North River Building, CGC1518918